The Farmers' story
Coffee is grown in tropical rainforest areas at altitude. Frequently that means that land is inaccessible by machinery so much has to be done by hand. Coffee is the second most widely traded global commodity so is a huge cottage industry.
Farming families working at altitude picking and processing everything by hand, receive, if they’re lucky, 120 pesos per kilo, unless you’re so desperate you sell to Nestle for 90 pesos / kilo. This coffee is retailed in specialist establishments in the west for 1,800 pesos / kilo.
Cacao, the raw ingredient for your chocolate bar is a similar story. Just 7% of the value of a bar of chocolate goes back to the farmer, global processors and retail chains take 79% of the purchase price of your chocolate bar to keep shareholders and financial institutions happy!
If you won the lottery tomorrow and bought your $400,000 Ferrari, you wouldn’t run it on low grade paraffin, you would put the best grade fuel you could find in order to ensure it performs as it should.
If you want your body to perform as it should, you would you want to put low grade rubbish into it?
You would want the best to ensure longevity and optimum health. You would want organic, free from pesticides and chemicals and grown with the maximum possible nutritional content.
You would want not only assurances but a certifiable trail leading back to the farmer giving you the confidence that what you are eating is in fact what you think it is and contains the nutrients it should.
If this is the case, why are we paying our farmers so little?
How can we do something about this inequality and show the farmers the respect they deserve as they are the ones producing our daily fuel?
How can we compete against global production and distribution giants?
Rebellions are built on hope.
Give hope. Without hope you lose the will to carry on. With hope, everything is possible.
Give the farmers hope that they can sell to us at 120 pesos/kilo. We know we can sell in the west. We already have retail outlets willing to buy.
So, join us to help…
pay farmers a realistic price for their produce
distribute award winning organic products as efficiently as possible cutting out “middle-men”
highlight the earning potential in doing this
promote an online community of like minded eco-warriors
promote a feeling of belonging and give opportunities to travel to meet these communities
return the profit made back to the producing communities as aid
…and give HOPE.
14 hours a day, back-breaking work in over 40℃ / 100℉ for 200 pesos/day, (£3, US$4) 400 pesos if you’re lucky and have a carabao.
That is daily life for over 11 million Filipinos, about 27% of the total population which is almost the same as the 30% of all households who own agricultural land. This implies that farming in the Philippines is largely a family affair with farming families tending small individual plots of about 3 acres, or just over 1.2 hectares.